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Please Note!
The deadline for switching to the new participant reporting form [PDF] is December 31, 2009. Old forms will not be accepted after that date. |
Suggestions to Help Participants Remember Their ASHA Numbers
By Tracy Bombara, CE Administrator, Delaware Speech-Language-Hearing Association
In Delaware, we have made a concentrated effort to (a) inform participants of the change to ASHA account numbers versus Social Security numbers and (b) teach members to have their ASHA ID number memorized or on their person at activities. Some of the suggestions we have given members are below. Feel free to share with others.
- Cut the address label off an ASHA Leader and store it in your wallet or purse. It has your ASHA ID number on it.
- Store your ASHA ID number in your cell phone contacts under "ASHA number."
- Write your ASHA ID number inside the cover of a notebook and bring the notebook with you as your note-taking paper for all CE activities.
- Carry your ASHA card with your driver's license in your wallet.
We were 100% successful when we used the new form for the first time at our activity on May 1.
ASHA Approved CE Provider Brand Block Update
The transition from the old ASHA CE Logo to the new ASHA CE Provider Brand Block is in full swing, and we're happy to report that the majority of CE Administrators (CEAs) are properly using the new Brand Block on the promotional materials submitted when registering new courses. Thanks to everyone for adhering to the CE Board requirement to use the Brand Block for your primary promotional materials.
Please take a look at your Web pages' promotional materials and replace the old CE Logo with the new Brand Block to ensure that you meet the Brand Block requirement. Check your print materials too, and when it's time to reprint, be sure to replace the old CE Logo with the new Brand Block.
Brand Block Pointers
- We continue to receive a small number of course registrations with promotional materials using the Brand Block incorrectly. You can review the guidelines [PDF] for proper usage on the ASHA Web site for Providers. We don't have a minimum or maximum size requirement because of the wide variety of media used for promoting courses offered for ASHA continuing education units (CEUs). As long as the words "American Speech-Language-Hearing Association" under the graphic image are legible, the Brand Block will be compliant with the CE Board requirement.
- We've also received requests for assistance from a number of CEAs concerning the image quality of the Brand Block files we provided. If you are having any technical difficulties using the JPEG files we provided via e-mail last November, please contact your Provider Manager so that we can determine whether we need to provide you with high-resolution file formats of your Brand Block.
2010 ASHA Approved CE Provider Annual Fee
Invoices for the 2010 ASHA Approved CE Provider annual fee were mailed to ASHA CE Administrators in early October. As a reminder, the fee is due by December 31, 2009. Contact your Provider Manager if you have not received the invoice.
New ASHA CE Employees
Karen Cohen
Our newest CE Provider Manager is Karen Cohen. She is not new to ASHA, having worked 10 years in the Finance Cluster handling membership accounts and online payments, and adjusting and correcting accounts as necessary. Karen is thrilled to be on the CE team and to learn firsthand about the topics of interest to our members. Her first exposure to ASHA came when she contacted the Association for information after learning her oldest child was diagnosed with a hearing loss. That experience convinced her that by working for an Association like ASHA she could convey her appreciation for the excellent attention given by the professionals who helped her family. A graduate of the University of Maryland, Karen enjoys cooking, long walks, and traveling when the opportunity arises! Welcome, Karen.
Zachary Roach
Zack Roach is excited to join ASHA Continuing Education as a Manager of CE Provider Records. He is a native of Washington, DC, who relocated to central Ohio for 4 years to attend Kenyon College, where he graduated with a double major in English (creative writing) and drama (film production and theory). Upon graduating in 2005, he returned to DC. Zack comes to ASHA from the AFI Silver Theater & Cultural Center, where he worked for 6 years and had the opportunity to rub elbows with some of his cinematic heroes. It is not hard to tell that film is one of his passions, but he also enjoys music, reading, and sports. He looks forward to working with others in pursuit of the common goal of "making effective communication, a human right, accessible and achievable for all." Welcome, Zack.
Reminder to Report Personnel and Organizational Changes
Fall brings changes in the weather and also to many of our CE Providers. We know that academic institutions and especially associations experience a turnover in CEAs at this time of year. ASHA's CE Board requires CE Providers having a change in CEA or Consultant staff, organization name, organizational structure, or address to notify us within 30 days.
Changing CEAs
It's easy and convenient to obtain the Change of CE Administrator form on our Web site. Please allow 4 weeks from the date of submittal for processing this request. Remember that new CEAs will not be able to submit courses for ASHA CEUs until after their records are updated and an orientation is completed.
Steps to Inform ASHA CE of Organizational Structure Changes
- The Provider notifies ASHA CE within 30 days of any changes in the Provider's organization, name, or ownership and/or changes in the role and responsibilities of the Provider's CE unit.
- The Provider forwards ASHA CE a press release letter or similar document announcing the change in the organization.
- The organization's ASHA Approved CE Provider status is changed to 'Inactive' until the information submitted has been reviewed and next steps determined.
- ASHA's CE Board sends a letter to the ASHA Approved CE Provider's CEA and the individual designated as the CEA's supervisor. The letter details the next steps (acceptance of change, request for additional information, or need to reapply) and delineates the responsibilities of the Provider related to upcoming registered courses and courses advertised for ASHA CEUs.
- Remember, while the Provider is in Inactive status, new activities may not be registered with the ASHA CE Registry, and the Provider may not advertise that it is an ASHA Approved CE Provider or that ASHA CEUs are available for courses it offers. Inactive status is limited to 1 year, after which the process to withdraw ASHA Approved CE Provider status begins.
For more information, contact your CE Provider Manager.
Offering CEUs for Video Courses
By Cory Tompkins, Project Manager, CIAO!
Are you thinking about offering video courses for CEUs? CIAO Seminars has been doing this for over 3 years now. We have learned (the hard way) what we consider to be the best process for our customers. Before you begin, have a plan and a diligent staff. Here's what you need to consider before videotaping:
How will your course be recorded?
There are two ways we have used video with our courses: live and in the studio to be presented as a prerecorded course. Live courses are hard to capture without the use of several cameras and a good editor. They can also be costly. If your course is a straight lecture rather than a hands-on workshop, it is much easier to film live, yet may be less appealing to audiences. Find a videographer who can travel to your location and who knows how to set up for live video. Be aware that the speaker may need to be "double mic'd" and that the room needs to have good acoustics that muffle extraneous sounds and conversations.
When filming in the studio, you have much more control over your environment. Find a videographer who has experience filming in a studio. You should only need one camera. Plan to take breaks at specified times, like every 15 minutes, to give the instructor time to take a drink or change tempo if needed. When you film in a studio, you have the option of doing a segment over again if something goes wrong or if you feel it can be done better. Make sure you get the cost of the studio as well as the videographer and editing in advance.
When you are in the planning stage of videotaping your course, there are some important things to think about. Always view previous work done by the videographer and talk to his or her other clients to see if the videographer was professional, if he or she kept to the agreed-on timeline, and if he or she was a good communicator. Get a complete price quote for filming, travel costs, studio time, and editing in advance. Discuss the process: What will you need on the day of taping? Where will the cameras be set up? Where does the instructor need to stand? What should they wear? Before arriving, ask about backdrop colors and any props (such as greenery or desks). Always discuss timelines and deadlines in advance.
How will your course be offered?
Think about how you will be offering the course. If you have a Web site that can house a course, you can offer it online. If you do not have a Web site or your server cannot bear the weight of an online video, you can offer it on DVD.
If you have decided to offer your courses on DVD, make sure you get the duplicating costs either from the videographer or a duplicating service. You might even be able to make copies of the video in-house if you have the staff and facilities for it.
If you offer your course online, your IT department will need to be involved in the planning from the beginning. Set up a meeting with the videographer and your IT people to make sure all aspects are covered and questions answered. Usually you will receive the video as raw footage, and your IT department will have to format it to be viewed online. Once the course is posted on your site or accessible as a DVD, it is very important to have IT staff available for customer service support. With all the different computer programs and the varied computer knowledge of your participants, customer service is vital to a successful program.
Make sure to put copyright information on the video and on any paperwork such as the course description and manual.
How to offer CEUs for your videos
Additional information will be required when offering courses on video. You'll need to consider participant evaluations and assessing the objectives met. Providers considering developing self-study materials, such as videos, to be offered for ASHA CEUs are advised to contact their CE Provider Manager early in the development stage for recommendations and instructions specific to the materials they are developing.
Chair's Corner
Ongoing CEB Business
CE Board goals for 2009 include (a) increasing evidence-based CE content in courses offered by our CE providers and (b) strengthening presenter conflict of interest discloser statements. The Board met at the National Office from July 9 through July 11, 2009, and completed the following tasks related to evidence-based CE content and conflicts of interest.
Evidence-Based CE Content
In support of ASHA's strategic pathways, the Board initiated a long-range project in 2008 to increase the infusion of evidence in courses offered by our ASHA Approved CE Providers. An Evidence-Based CE Committee was formed during the November 2008 meeting to identify specific objectives and create an action plan for implementing recommendations that had been approved by the CE Board in June 2008. Based on the November 2008 objectives and action plan, the following tasks were accomplished in July 2009 to increase the infusion of evidence into courses offered by ASHA Approved CE Providers:
- Developed a Web resource for presenters and planners on infusing evidence into CE courses in collaboration with the Advisory Committee on Evidence-Based Practice (ACEBP);
- Created suggested questions that CEAs can add to the participant course evaluation regarding the evidence provided or discussed in the course;
- Discussed how to promote the use of the evidence-based CE resource.
The above tasks continue to be refined with anticipation of CE Board approval during the November 2009 Board meeting.
Strengthening the Conflict of Interest Requirements
The Board initially adopted requirements in 1997 stipulating that ASHA CE Providers must disclose a speaker's conflict of interest prior to any presentation. In 2004 the Board began collaborating with ASHA's ACEBP on issues of mutual interest, including evidence-based CE content and conflict of interest requirements. In 2007 the ACEBP suggested that the Board review and possibly strengthen the current conflict of interest disclosure requirements. A Conflict of Interest Committee was formed during the November 2008 meeting to identify objectives and create an action plan for implementing recommendations approved at the June 2008 meeting. Based on the November 2008 objectives and action plan, the following tasks were accomplished in July 2009 to strengthen the conflict of interest disclosure requirements:
- Developed a comprehensive definition of conflict of interest;
- Developed a Speaker Policy and Agreement form;
- Developed a Planner Policy and Agreement form;
- Discussed creating instructions for the disclosure slides;
- Discussed creating a checklist, instructions, and drafts of letters for CEAs to give instructors;
- Discussed creating program evaluation questions related to conflict of interest.
The above tasks continue to be refined with anticipation of CE Board approval during the November 2009 Board meeting.
New CE Board Business
An Accessibility Guidelines Committee was formed during the July 2009 CE Board meeting to brainstorm ideas for accessibility guidelines for live presentations. A report with recommended guidelines will be presented at the November 2009 CE Board meeting.
Next Issue
In the next issue of Intersections, Chair's Corner will discuss the outcomes of the CE Board's November 2009 face-to-face meeting during the Annual Convention in New Orleans. As always, please feel free to contact me with any comments or feedback at psolomon@pacbell.net.
Patti Solomon-Rice, Chair
Continuing Education Board
Intersections is developed and written by:
Karen Cohen, Clay Colbert-Dorsey, Joan Oberlin, and Carol Williams
Intersections is published by:
ASHA Continuing Education staff with the assistance of a volunteer advisory panel of ASHA Approved CE Providers:
Susan Almon Mantangos (Aegis Therapies, Inc.), Gene Bratt (Vanderbilt Bill Wilkerson Center), Cory Parodayco (Career Improvement & Advancement Opportunities), and Jeanane Ferre (Illinois Speech-Language-Hearing Association and ASHA Special Interest Divisions Audiology Coordinating Committee).
Managing Editor: Ellen Fagan
Continuing Education Board Members:
Patti Solomon-Rice (chair), Sheryl Amaral, Anthony Caruso, Jeanne Juenger, Mary Purdy, Mary Ruth Sizer, Donna Spillman-Kennedy, Anne Marie Tharpe, Judith Wingate, Dennis Burrows (monitoring vice-president), Patricia Prelock (monitoring vice-president) and Ellen Fagan (ex officio)
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