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ASHA reserves the right to edit, revise, or reject any advertising for any reason at any time without liability, even though previously acknowledged or accepted.
Advertising Standards for Recruitment Advertisements
- ASHA standards specify that speech-language pathologists and audiologists supervising or providing clinical services must hold the Certificate of Clinical Competence (CCC) for the area in which they are providing or supervising professional services.
- Ads for clinical positions must indicate the appropriate certification.
- Ads for hearing aid dispensers must indicate ASHA's certification requirement (CCC-A).
- The Clinical Fellowship (CF) is the postgraduate period of professional experience required for ASHA certification once the academic course work and clinical practicum have been completed. A CF must be supervised by a person who holds the appropriate CCC. The minimum entry level for the profession is a master's degree.
- Avoid the terms teacher and teaching when referring to the positions or services of speech-language pathologists and audiologists.
- The term specialist may not be used except in the areas of fluency and child/language.
Certification Status
The following abbreviations signify certification status:
- CCC-SLP holds CCC in Speech-Language Pathology
- CCC-A holds CCC in Audiology
- CF-SLP eligible to begin CF in Speech-Language Pathology
Approved Terminology
- Speech-language pathologists should not be referred to as therapists, speech therapists, or speech pathologists.
- Speech-language pathologist (pathology) should be written as such, not as "speech/language pathologist" or "speech language pathologist" without the hyphen.
- To avoid repetition in ad copy, the term clinician may be used when referring to a speech-language pathologist or audiologist.
- Note: Programs—not departments, schools, or hospitals—can hold CPSA or CAA accreditation.
- ASHA endorses equal employment opportunity practices and accepts only ads that are not discriminatory on the basis of race, color, sex, religion, age, national origin, sexual orientation, or physical handicap.
- First-person language should be used to identify individuals with disorders (i.e. people who stutter, instead of stutterers).
- ASHA practice professionals review all ads for efficacy claims and use of person-first language. Advertisers making efficacy claims will be asked to provide research data to substantiate the claim.
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